STOP CHATTING WITH AI. START EXECUTING WITH IT.
Hey {{first_name|there}},
Last week I shared a Claude skill. Within days, over 800 sustainability professionals had downloaded it.
This issue is about why that happened, and how you can build the exact same kind of tool yourself. No code required.
The four steps behind every skill I build
Building a Claude skill has nothing to do with coding. It has everything to do with writing down how you already do the work.
I proved that to myself this week. I built a skill that audits environmental claims for greenwashing risk against the EU's Empowering Consumers Directive (applies 27 September 2026), the UK's Green Claims Code, and the UCPD. I ran it against LEGO's 87-page sustainability report. In under a minute, it flagged the risky claims, explained why, and gave me a rewrite and the evidence needed to back each one up.
The four steps, every time
Your knowledge — where the rules actually come from, and how you'd check a claim by hand.
The criteria — what's banned outright, what's allowed with proof, which words are landmines.
Your process, step by step — what you actually scan for, and how you decide what to flag.
The output — the format that makes the answer usable, not just accurate.
Your knowledge is the gold. The skill is just the container you build for it.
FREE VALUE
This issue's video
I build the entire Green Claims Checker skill live, start to finish, no code, using the EU and UK green claims rules as the real test case. This is the free version, no AILab needed.
That's it for this issue. Hit reply and tell me what you're building. I read every one.
— Zyad
Ready to build it, not just watch it?
You've seen what's possible. The leap is going from chatting with AI to executing with it. In AILab, we build your tools together, your domain knowledge doing the heavy lifting. Registration is now open.